Fundraisers

November 4, 2009 by Mark Currey · Leave a Comment
Filed under: Uncategorized 

Fundraising has always been a leading source of income for many organisations such as community groups, sporting clubs, and the Parents and Friends (or Parents and Citizens) Associations of schools. With restricted financial aid from governments, most of these establishments wouldn’t be financially viable without the good and tireless fundraising exploits of their members. For example sporting clubs charge membership fees but with costs ever growing, it wouldn’t be possible for them to exist financially without fundraising.

The kinds of fundraising opportunities these days are many and varied. There is a plethora of fundraising entities out there trying to entice organisations to employ their services. From selling bottled water, wrist bands, homewares, clothing, jewelry and show bags to equestrian riding, shopping tours and engraving bricks and pavers. The selections are truly amazing and seemingly endless.

Schools and sporting clubs have traditionally stuck by the occasion honoured methods of fundraising by selling donuts, lollies, chocolates and biscuits. Over early few years, however, because of child obesity issues from poor eating habits and below physical workouts, most of these conventional fundraising products have started to fall from favour with fundraising entities.

This has allowed the less traditional fundraising ideas to acquire a foot in the threshold so to speak of this multi-million dollar industry.

So where do you turn to when you want to get rolling with fundraising? Say as an example your child is in their second year of school, and you have decided to become more actively engaged in the comings and goings of their school. You attend the first P and C Association meeting of the year, and you find yourself on the Fundraising Committee for the year. You wish to impress your peers; you wish to do something positive for the environment and do the job successfully.

There are many reasons why the school might need to fundraise. It may need funds for some extra computers in the library, or new playground equipment or perhaps they would like to see a roof over a new walkway. What to do, where to get moving to raise the required funds? Presently the majority of people are turning to the internet.

The internet has become the most popular and powerful tool for locating details, much more widely used now than the local newspapers or the yellow pages. When looking for ideas or info, the majority of people now don’t think about any options apart from the internet. There are many search engines available to the internet user, like Yahoo!, Bing, Altavista, Ask and Lycos. But by far the most popular search engine online is Google.

ComScore is a marketing investigation company that provides marketing information and services to most of the internet’s largest businesses. According to estimates discharged by comScore at the end of 2008, Google ended the year with 63.5 percent market share of all search queries performed in the U.S that year! That’s a large slice of the pie.

Google provide a Keyword Tool, which allows access to details regarding the hottest search phrases used by internet users when searching on Google. The most popular search terms used for Google for fundraising are in point of fact fundraising, fundraiser, school fundraising ideas, fundraiser ideas, ideas for fundraising, fundraisers and fundraising ideas.

The consequences from all of these searches show a broad variety of sites that the user can access, most of them being fundraising directories that list many fundraising entities offering their services.

One of the best websites in these search results appears to be goldstar.net.au which is the web address for the Brisbane based company Gold Star Gifts and Stationery. This company supplies novelty stationery and gift items to schools, clubs and organisations Australia wide for fundraising purposes. They provide free delivery, no upfront costs, and the fundraising entity keeps 50% profit from the sales of their products. So if you’re looking for fundraising, fundraising ideas or ideas for fundraising, check out Goldstar today.

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