How to Create a Style Guide
How many times have you mailed business cards to print and received yet another version of your corporate colour? Ever been delighted to see your advert in the latest newspaper and then observed that the crucial tag line is not present or your logo has been squashed.
There is only one way to thwart this from happening and that is to use a style guide. Not only will a style guide help you steer the reproduction of your logo - it will also help you reinforce your brand recognition – which many argue is one of the strongest selling tools.
We have placed the below steps together for you as a starting point.
Step 1 : Outline the audience for your Style Guide. Is this for staff to utilize in-house or is this for suppliers and contractors to refer to?
Step 2 : Mark what your output uses are. This is important because you will require different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.
Step 3 : Define the tone for the copy and content required. For example you may requirecopy rules for printed content and then copy rules for website content.
Content rules cover all punctuation rules and how to refer to the business and team.
Step 4 : Make sure you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be repeated.
Step 5 : Make certain to accommodate any contributing logos or logos of business that are affiliated with you. It’s also important that you deliver a copy of the layout to these companies to ensure they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.
Step 6 : Assure that grammar, spelling and contact details are correct.
Step 7 : Assure that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be confirmed as correct.
Have your Style Guide completed and as established as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advise a training session – whereby your design studio comes in and trains your staff on how to use the Style Guide and most importantly your brand.
For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.
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