Fundraising for Community Organisations

November 4, 2009 by Mark Currey
Filed under: Uncategorized 

Fundraising has always been a primary source of income for many organisations such as community groups, sporting clubs, and the Parents and Friends (or Parents and Citizens) Associations of schools. With only limited financial help from governments, many of these establishments would not be financially viable without the special and tireless fundraising exploits of their members. As an example sporting clubs charge membership fees but with costs ever growing, it wouldn’t be possible for them to exist financially without fundraising.

The types of fundraising opportunities these days are many and varied. There’s a plethora of fundraising entities about going to try and entice organisations to utilize their services. From selling bottled water, wrist bands, homewares, clothing, jewelry and show bags to equine riding, shopping tours and engraving bricks and pavers. The choices are truly amazing and seemingly endless.

Schools and sporting clubs have traditionally stuck by the occasion honoured ways of fundraising by selling donuts, lollies, chocolates and biscuits. Over the past few years, nonetheless, due to child obesity issues from poor eating habits and under exercising, nearly all of these established fundraising products have started to fall from favour with fundraising entities.

This has allowed the less traditional fundraising ideas to get a foot in the door so to speak of this multi-million dollar industry.

So where do you become when you like to get rolling with fundraising? Say for example your child is in their second year of school, and you have chosen to become more actively involved in the comings and goings of their school. You attend the first P and C Association meeting of the year, and you find yourself on the Fundraising Committee for the year. You wish to impress your peers; you wish to do something positive for the environment and do the job successfully.

There are many reasons why the school might need to fundraise. It may need funds for some extra computers in the library, or new playground equipment or possibly they would love to see a roof over an innovative walkway. How you should behave, where to get started to raise the required funds? Today most people are turning to the internet.

The internet is now the most popular and powerful tool for locating information, far more widely used now than the local newspapers or the yellow pages. When looking for ideas or facts, the majority of people now don’t consider any options apart from the internet. There are many search engines accessible to the internet user, such as Yahoo!, Bing, Altavista, Ask and Lycos. But by far the most popular search engine on the web is Google.

ComScore is a marketing research company that provides marketing data and services to many of the internet’s largest businesses. According to estimates released by comScore at the finish of 2008, Google ended the year with 63.5 percent market share of all search queries performed in the U.S that year! That’s a huge slice of the pie.

Google provide a Keyword Tool, which allows access to facts regarding the hottest search phrases used by internet users when searching on Google. The most popular search terms used with Google for fundraising are in fact fundraising, fundraiser, school fundraising ideas, fundraiser ideas, ideas for fundraising, fundraisers and fundraising ideas.

The results from these searches show a broad variety of sites that the user can access, most of them being fundraising directories that list many fundraising entities offering their services.

One of the best websites in these search results appears to be goldstar.net.au which is the web address for the Brisbane based company Gold Star Gifts and Stationery. This company supplies novelty stationery and gift items to schools, clubs and organisations Australia wide for fundraising purposes. They provide free delivery, no upfront costs, and the fundraising entity keeps 50% profit from the sales of their products. So if you’re looking for fundraising, fundraising ideas or ideas for fundraising, check out Goldstar today.

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