Fundraising for Community Organisations

November 4, 2009 by Mark Currey · Leave a Comment
Filed under: Uncategorized 

Fundraising has always been a leading source of income for many organisations like community groups, sporting clubs, and the Parents and Friends (or Parents and Citizens) Associations of schools. With limited financial aid from governments, nearly all of these establishments wouldn’t be financially viable without the special and tireless fundraising exploits of their members. As an example sporting clubs charge membership fees but with charges ever growing, it wouldn’t be feasible for them to exist financially without fundraising.

The kinds of fundraising opportunities nowadays are many and varied. There’s a plethora of fundraising entities around trying to entice organisations to utilize their services. From selling bottled water, wrist bands, homewares, clothing, jewelry and show bags to equine riding, shopping tours and engraving bricks and pavers. The options are truly amazing and seemingly endless.

Schools and sporting clubs have traditionally stuck by the occasion honoured ways of fundraising by selling donuts, lollies, chocolates and biscuits. Over the past few years, nevertheless, due to child obesity issues from poor eating habits and beneath working out, many of these orthodox fundraising products have started to fall out of favour with fundraising entities.

This has allowed the less traditional fundraising ideas to acquire a foot in the entranceways so to speak of this multi-million dollar industry.

So where do you become when you want to get rolling with fundraising? Say for example your child is in their second year of school, and you have decided to turn into more actively concerned in the comings and goings of their school. You attend the first P and C Association meeting of the year, and you find yourself on the Fundraising Committee for the year. You would like to impress your peers; you would like to do something positive for the environment and do the job successfully.

There are many factors why the school might need to fundraise. It might need funds for some extra computers in the library, or new playground equipment or possibly they would love to see a roof over an innovative walkway. What to do, where to get going to raise the required funds? These days the majority of people are turning to the internet.

The internet has become the hottest and powerful tool for locating info, much more widely used now than the local newspapers or the yellow pages. When looking for ideas or facts, most people now don’t think about any options other than the internet. There are many search engines available to the internet user, like Yahoo!, Bing, Altavista, Ask and Lycos. But by far the most popular search engine on the internet is Google.

ComScore is a marketing research company that provides marketing data and services to many of the internet’s largest businesses. According to estimates discharged by comScore at the end of 2008, Google ended the year with 63.5 percent market share of all search queries performed in the U.S that year! That is a big slice of the pie.

Google provide a Keyword Tool, which allows access to facts regarding the hottest search phrases used by internet users when searching on Google. The most popular search terms carried over to Google for fundraising are in fact fundraising, fundraiser, school fundraising ideas, fundraiser ideas, ideas for fundraising, fundraisers and fundraising ideas.

The consequences from these searches show a wide variety of sites that the user can access, most of them being fundraising directories that list hundreds of fundraising entities offering their services.

One of the best websites in these search results appears to be goldstar.net.au which is the web address for the Brisbane based company Gold Star Gifts and Stationery. This company supplies novelty stationery and gift items to schools, clubs and organisations Australia wide for fundraising purposes. They provide free delivery, no upfront costs, and the fundraising entity keeps 50% profit from the sales of their products. So if you’re looking for fundraising, fundraiser ideas or fundraisers, check out Goldstar today.

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